In 1962, a young artist opened his first solo exhibition at the Ferus Gallery in Los Angeles.
The works exhibited were representations of Campbell’s Soup cans made by silkscreen printing and acrylics on canvas. The author was Andy Warhol and critics panned his compositions as ‘flat and provocative works’. Nevertheless, from then on his success would be unstoppable.
The exhibition proposed at the Centro Altinate in Padua investigates the poetics of the Pop Art genius, focusing on his representation of American society and culture.
His body of work includes the brands that populated the advertising imagery widespread in the United States between the 1960s and 1970s, such as the iconic Campbell’s soup. Alongside the brands, Warhol depicts the icons of entertainment, who are given similar treatment to the products. The face of Mick Jagger, Sylvester Stallone or the iconic Marilyn are “treated” as consumer products clothed in the same mystical aura with which Warhol rethinks his “objects” to transform them into an artistic artefact.
The exhibition is divided into 9 thematic sections, starting with a biographical portrait of the great New York artist. 150 works including drawings, engravings, silkscreens, Polaroids, sculptures and postcards.
A fast-paced journey into the eccentric world of Warhol, the pop icon par excellence.